What started with sales of Rs 3,000 crore in FY24, The company is injecting fresh life into acquisition of legacy brands such as Ravalgaon in confectionery and Velvette in personal care. Reliance is applying the same formula to the consumer electronics business, covering televisions, refrigerators and washing machines. Once a staple of Indian households, Kelvinator and BPL are being reintroduced.Strategy Rings a Bell?Driving this revival is a strategy Reliance knows well: aggressive pricing that is often 2 ...