From a supply-chain perspective, this is a “fragile bet.” It assumes that replacement demand behaves like healthy replenishment demand. In reality, product failure is more likely to break the demand signal entirely. In a saturated market, poor durability rarely triggers a reorder; it triggers a switch.Beyond the administrative workload, there is a strategic error in how we view volume. Churn is often rationalized with a familiar assumption: that if a product wears out quickly, the customer will simply come ...