Whether it’s a coveted Hermès Birkin bag or a Class A flagship storefront on Fifth Avenue, each demands a certain level of access. When thoughtfully cultivated, that access creates value that elevates the brand — customer experience and reinforces a sense of exclusivity — the very quality that makes both luxury goods and prime real estate so desirable.For luxury brands like Rolex or Hermès, this means cultivating desire through limited runs, waitlists, and tightly managed distribution. In retail real estate ...