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Kering And L'Oréal Double Down On Their Strengths In $4.7 Billion Beauty Deal
Forbes· 2025-10-22 00:15
Bus advertising featuring a large scale picture of a beauty model for Loreal Paris Panorama Volumising Mascara make up on 7th April 2024 in London, United Kingdom. (photo by Mike Kemp/In Pictures via Getty Images)In Pictures via Getty ImagesL’Oréal, the world’s leading beauty company, has reached an approximately $4.7 billion (€4 billion) agreement to acquire Kering Beauté business, including its flagship Creed fragrance brand. The deal is framed as a 50-year strategic partnership aimed at developing beauty ...