Key Takeaways BROS expanded its eight-item food pilot to 64 shops across Arizona, Kansas, Missouri and Oklahoma.Early results show ticket and transaction gains, supporting higher average unit volumes and loyalty.A 2026 rollout is planned as BROS scales digital ordering and loyalty to drive transaction momentum.Dutch Bros Inc. (BROS) is focusing on the targeted expansion of its food pilot program to capture the untapped potential in the high-frequency morning daypart. The company, best known for its customiz ...