I think this is very important day. I was looking for this day since five years. It's a it's a day when we open a new chapter in our history book. It's a day when we can show the entire world all what we did in let's say with all the people with passion and daring to do something new and also changing the way we do.So very very important day. So, it's interesting with this one because you have to both attract your classic customers, but you also say you want to attract new customers and that already starts ...

On Monday, the Italian luxury carmaker gave its first look at its first-ever fully-electric car, the Ferrari Luce. The car, designed by former Apple designer Jony Ive and Australian industrial designer Marc Newson, costs $640,000. X users got creative in expressing their disdain, with one saying it looked like it was made by South Korean automaker Kia and another calling it "one of the ugliest EV designs ever." An X user asked if it was possible to "buy the new Ferrari Luce interior without the exterior," a ...

公司核心战略与产品发布 - 法拉利正式发布其首款纯电动车型Luce，标志着公司进入电动化时代，尽管其许多竞争对手正在放缓电动化步伐 [1] - 公司计划通过这款四门纯电动车型实现其历史上最大胆的转型，旨在保留品牌神秘感的同时，摆脱标志性的内燃机轰鸣声 [2] - 法拉利首席执行官Benedetto Vigna押注公司能够实现其他品牌在顶级车型上难以达成的目标：让电动车拥有法拉利的驾驶感受 [3] 产品规格与设计 - Luce在意大利语中意为“光”，最高时速可达193英里/小时，预计售价超过58.6万美元 [1][2][5] - 泄露的规格信息显示，该车可能拥有1000马力，0至100公里/小时加速时间仅需2.5秒，但公司未公开确认这些数据 [6] - 车型设计将显著偏离法拉利传统的低矮双座布局，外观更大、更具未来感，并得到了前苹果设计主管Jony Ive的LoveFrom工作室的参与 [7] 市场背景与竞争态势 - 此次发布正值豪华汽车制造商日益质疑富裕车迷是否真正需要电动超跑之际，法拉利已因需求疲软将第二款电动车型的计划至少推迟到2028年，其意大利竞争对手兰博基尼也放弃了在2030年推出纯电动车型的计划 [3] - 公司的目标并非将Luce打造成大规模销售车型，而是希望在竞争对手（尤其是积极的中国汽车制造商）抢占市场之前，确立自身在豪华电动车领域的定义者地位 [10] - 中国电动车巨头比亚迪近期凭借其仰望U9电动超跑吸引了关注，该车利用先进悬挂系统可以实现跳跃甚至类似舞蹈的动作 [10] 技术挑战与应对 - 电动车能提供惊人的加速性能，但电池增加了重量，且缺乏V12发动机那种令人血脉偾张的戏剧性声浪 [9] - 为弥补声浪的缺失，法拉利工程师开发了一套定制音响系统，旨在放大动力系统的振动，创造出独特的电动法拉利声效，而非简单通过扬声器播放模拟引擎声 [9] 目标客户与战略调整 - 公司似乎将目标对准了比其传统客户群更愿意接受电动车的年轻一代超级富豪买家 [12] - 公司近期缩减了其长期电动化目标，将2030年纯电动车占产品线的目标比例从此前的40%下调至20% [12] - 法拉利将继续生产混合动力和传统燃油车型，与电动车并行 [13]