Card Factory has a clear opportunity to bolster its weaker online proposition with its acquisition of Funkypigeon, but must fix issues with fulfilment and product innovation that are currently limiting Funkypigeon’s performance. Unlike Card Factory’s failed Getting Personal venture, Funkypigeon comes with strong brand recognition, a large customer base and a loyalty scheme, providing a strong starting point from which to boost Card Factory’s underperforming online channel. Given that the online stationary ...