Danish Khan, Business Head – Sony LIV and Studio NEXT, will be stepping down from his position by March-end. He is transitioning from Sony Pictures Networks India (SPNI) to pursue new opportunities, an official statement said. Khan has spent over 20 years with the broadcasting company across two stints. “His creative instinct and strategic clarity have helped build enduring media brands over two decades in broadcasting and content. In his current stint, he joined SPNI , ten years ago as Business Head – Sony ...

Sony Pictures Networks India (SPNI) is bringing the long-running global game show Wheel of Fortune to India, to be hosted by Akshay Kumar. JioStar has licensed The Fifty, a large-scale reality competition format from Banijay.The push comes as broadcasters and streamers tighten spending while trying to balance scale and monetisation, even as flagship Indian reality franchises become significantly more expensive to produce. This has raised the risks associated with launching untested formats.Both Sony and Ji ...

行业战略定位 - 创意产业应从边缘走向印度增长故事的核心，成为创造就业、推动创新、输出身份认同和增强软实力的关键驱动力 [1] - 呼吁政策制定者和行业领袖以与技术领域同等的雄心和远见投资创意产业，并重新思考如何培育和扩大创意规模 [1] 行业现状与规模 - 印度媒体和娱乐行业目前规模近300亿美元，对GDP贡献约0.7%，增长几乎完全由国内需求驱动 [2] - 行业面临的关键问题是如何实现天文数字级增长，以及下一个重大突破将来自何处 [2] 关键发展节点 - 印度创意产业演变的三个关键转折点包括世纪之交《Kaun Banega Crorepati》的推出、2008年印度板球超级联赛（IPL）的创建以及通过《Satyamev Jayate》和《Baahubali》等作品兴起的泛印度叙事 [3] - 上一次重大创新发生在10年前，行业在过去十年一直等待下一个大规模创新浪潮 [5] 未来发展路径 - 下一个创意飞跃必须通过汇聚人力资本和培育真实故事讲述者的生态系统来实现 [5] - 印度板球超级联赛（IPL）被视作成功范例，其建立了包含地方联赛、州级联赛、U19球队和球探的强大人才输送管道 [6] - 需要建立培育人才的创意机构和卓越中心，并加强学术界与产业界的合作 [9] 成功案例借鉴 - 马拉雅拉姆电影业展示了蓬勃发展的创意生态系统的成就，电影《Lokah Chapter One》制作成本低于30亿卢比，票房收入已超过300亿卢比，实现巨大商业成功 [7] - 《Aavesham》和《Manjummel Boys》等一系列成功的马拉雅拉姆电影证明了持续投资和创作自由可产出杰出成果 [8]