The bigger, ongoing challenge is working with our CTO to evaluate whether the creative team has the right tools, whether our tech stack supports them and how to build that into the budget. AI is moving so quickly that I wish I’d prioritized it from day one, but like everyone else, we’re learning as we go.What I wish I’d started earlier is our AI journey. It’s a buzzword that gets thrown around, but it really is changing how agencies work. ChatGPT is great, but not secure for the confidential and personally ...