McDonald’s restaurant exterior at sunset, highlighting the brand amid value-driven fast-food demand. Key Points The restaurant industry has become a key indicator for the K-shaped economy. Winners and losers are beginning to emerge based on the perceived value they offer to both higher-end and lower-end customers. McDonald's and Texas Roadhouse continue to grow comps despite the tough environment thanks to their value-oriented focus that keeps diners coming back. Interested in McDonald's Corporation? ...