In this article BABA Southeast Asia has emerged as one of the NBA's fastest-growing markets for fan engagement, making the region a focal point for both player development and business expansion. A little over a week after the New York Knicks paraded through lower Manhattan celebrating their historic 2026 Championship win over the San Antonio Spurs, the NBA has set its sights on an ambitious target: Southeast Asia. The decision to stage both a Rising Stars Invitational tournament – at which high school team ...