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KFC U.S. Names Melissa Cash as Chief Marketing Officer, Bolstering Powerhouse Leadership Team Poised to Accelerate Brand's Comeback
Prnewswire· 2025-09-15 22:00
Accessibility StatementSkip Navigation Other recent executive appointments include Francis "Rico" Arrastia, Chief Digital & Technology Officer; Tiffany Furman, Chief Growth Officer; Sarah Crow, Chief Legal Officer PLANO, Texas, Sept. 15, 2025 /PRNewswire/ -- KFC U.S. today announced Melissa Cash has been named Chief Marketing Officer, effective Sept. 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the CMO position before her promotion in April 2025. In her role as ...
Race Into Flavor: KFC's Iconic Fill Ups Return Alongside Finger Lickin' Good Collab with F1® THE MOVIE
Prnewswire· 2025-06-05 21:00
产品发布与促销活动 - 公司推出新款Mountain Dew® Sweet Lightning® Peaches & Cream苏打水,作为对"dirty"苏打水趋势的回应,将于6月9日上市[3][4] - 公司重新推出Fill Ups套餐,包含四种组合,起售价为7美元,这是六年来首次回归[1][3] - Fill Ups套餐包含三款炸鸡套餐和一款Famous Bowl套餐,均配有土豆泥、饼干、派泡和饮料[7] 营销合作与品牌联动 - 公司与F1® THE MOVIE达成独家快餐合作伙伴关系,将推出相关电视广告创意[5] - 公司通过KFC应用程序提供赢取夏季高额奖品的机会,鼓励消费者参与活动[6] - 公司总裁表示此次Fill Ups回归与F1电影合作是"盒饭遇见票房"的肯德基炸鸡合作[4] 公司背景与业务规模 - 公司总部位于肯塔基州路易斯维尔,自1952年开始供应炸鸡产品[7] - 公司在全球150个国家和地区拥有超过30,000家餐厅[8] - 公司是百胜餐饮集团(Yum! Brands)的子公司,在纽约证券交易所上市[8] 产品组合与特色 - 公司产品线包括原味炸鸡、鸡块、鸡柳、鸡肉三明治、Extra Crispy™炸鸡、Famous Bowls®等[7] - 特色产品包括秘密配方薯条、饼干和家常配菜[7] - 新款苏打水可添加香草奶油漩涡以提升口感[4]