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China UnionPay's Poetry POS Machine Campaign Starts Global Heart-Warming Journey in Thailand
Globenewswire· 2025-08-15 13:22
A Media Snippet accompanying this announcement is available by clicking on this link. BANGKOK, Aug. 15, 2025 (GLOBE NEWSWIRE) -- Recently, alongside a Chinese lantern festival held in Thailand, UnionPay's Poetry POS Machine public welfare initiative brought the poems of Chinese children in mountainous areas overseas for the very first time. During the event, the "Poetry Lights the Heart's Lantern" Bangkok lantern and poem festival was also staged. On-site, the overseas charity booth of UnionPay's Poetry PO ...
China UnionPay's Poetry POS Machine Campaign Goes Global with Debut in Thailand
Globenewswire· 2025-08-12 17:05
活动概述 - 中国银联在泰国曼谷标志性综合体Iconsiam举办“诗歌点亮心灯”公益主题活动 这是该活动首次拓展至海外[1] - 活动与中国灯笼节同期举行 银联展位位于中泰友谊灯笼展示区下方 中心悬挂大型灯笼 周围点缀中泰双语儿童诗歌小灯笼[4] 活动形式 - 泰国儿童现场朗诵中国儿童创作的诗歌 参与者可使用银联POS机刷卡捐款 获得中泰双语诗歌收据作为纪念[5] - 参与者可免费录制个人诗歌朗诵 带走带有音频二维码的明信片[5] - 活动全部收益将通过泰国慈善基金会用于改善当地儿童生活与教育[6] 战略意义 - 银联将诗歌POS机定位为跨国慈善桥梁 连接全球捐赠者与渴望表达的儿童 通过诗歌促进跨文化共鸣[7] - 公司强调诗歌作为人类共同语言的价值 认为该活动超越善意 gesture 本质是文化对话与心灵连接[7] 业务背景 - 银联作为国际支付网络 服务覆盖泰国及全球183个国家和地区[7] - 诗歌POS机项目自2019年启动以来 已覆盖中国安徽、河南、四川等省份400多所山区学校 支持7000多名儿童获得艺术教育[8]