Nov 6, 2025 9:24 AM Eastern Standard Time Bilt and Rakuten Launch Partnership to Power Smart Rewards this Holiday Shopping Season NEW YORK--(BUSINESS WIRE)--Holiday shoppers, get ready: Bilt and Rakuten just launched a powerful new partnership that starts TODAY, letting over 5 million Bilt Members redeem Cash Back rewards from Rakuten for Bilt Points just by shopping at thousands of stores. This incredible partnership arrives perfectly timed for Black Friday and the biggest shopping season of the year, so t ...