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Dollar General bridges onsite, offsite retail media with new solution
Yahoo Finance· 2026-05-04 19:21
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Dollar General is moving to unify its offsite and onsite retail media advertising under one framework using a new solution supported by The Trade Desk and Kevel, according to a press release shared with Marketing Dive. Advertisers on DG Media Network for the first time will be able to plan, activate and optimize both offsite and onsite inventory ...