Legends has gone global. The services provider for sports venues, events and brands founded by Dallas Cowboys and New York Yankees ownership in 2008 will now be known as Legends Global, it announced Wednesday, following its 2024 acquisition of ASM Global. Investment firm Sixth Street acquired a majority stake in Legends in 2021, valuing the company at $1.35 billion. Legends initially announced its acquisition of ASM in 2023. At the time, ASM managed more than 300 venues from London to Hong Kong, making it ...