Macy’s manages the Style Crew program in-house, but leverages technology services from companies CJ and Motom for its creator storefronts. Talent both internally and externally can apply via an online application.“We’re not necessarily thinking of it just in terms of sales, we’re really looking at the engagement of the community,” Port said.The program recorded significant year-over-year growth in 2025, including a 30% to 40% conversion growth among top creators, a 315% boost in revenue and a 327% increase ...