Key Takeaways BROS posted 1.3% same-shop transaction growth and 29% revenue gain on strong limited-time menu launches. A new hot food pilot has expanded to 32 stores, targeting morning traffic and boosting beverage attachment. BROS Rewards now drives 72% of transactions, with Order Ahead growing to 11% of the overall sales mix.Dutch Bros Inc. (BROS) is leaning into innovation as a key lever to boost traffic and deepen customer engagement across its rapidly growing footprint. In first-quarter 2025, the cof ...