Global ancillary revenue solution provider Plusgrade has acquired Netherlands-based upselling platform Oaky for an undisclosed amount. The move brings together two companies that operate in the ancillary revenue sector, with Plusgrade planning to integrate features from both platforms into a single offering for hotels. The unified platform will cover various stages of the guest journey, including pre-arrival offers and on-site upgrades, and aims to support hotels in generating additional revenue streams. ...