Many investors still think options are complicated, or overly risky. But one of the simplest and most powerful income-generating strategies is actually one that legendary value investor Warren Buffett has openly endorsed for decades. Reinventing the Wheel Warren Buffett, best known as the CEO and chairman of Berkshire Hathaway (BRK.A) (BRK.B), has famously sold puts on companies he wants to own and sold calls when he wants to reduce exposure or collect additional income. The “wheel” options strategy place ...