MediaAlpha (MAX) FY Conference June 04, 2025 11:40 AM ET Speaker0 For joining. Adam Klauber, William Blair. I run our insurance and insurance tech group, so thanks for thanks for joining. We have Media Alpha, Steve Lee, who is CEO and founder, and Patrick Thompson, is CFO. Yep. CFO. Sorry. And just wanted to look at the website for disclaimers. I'll say two seconds on Media Alpha. It's a really, really interesting company. You know, it's a sector that really has been emerging, I think, in the last five, six ...