November 20, 2025 03:41 AM GMT Bilibili Inc | Asia Pacific Asia Pacific Summit 2025 Feedback User engagement accelerated in 2-3Q25 meaningfully without additional S&M expense. This was helped by shifting the traffic allocation to long and high quality video since 2024. As a result, long video time % spent increased from 70% to 75%, at the expense of short videos. So premium content acted as the key driver. Also Bilibili targets to help those leading creators to improve productivity via various AI tools and ...