Exhibit 99 Investor Relations Contact: Media Contact: Nora Doherty Dave DeCecco (617) 368-5390 (914) 261-6572 nora.doherty@bostonbeer.com dave.dececco@bostonbeer.com BOSTON (July 24, 2025) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the second quarter ended June 28, 2025. Key results were: Second Quarter 2025 Summary: BOSTON BEER REPORTS SECOND QUARTER FINANCIAL RESULTS Year-to-date 2025 Summary: Capital Structure "Our depletions declined by 5% in the second quarter as ...