Exhibit 99 Rocky Brands, Inc. Announces Third Quarter 2025 Results Third quarter net sales increased 7.0% to $122.5 million compared with$114.6 million in the third quarter of 2024. Wholesale net sales for the third quarter increased 6.1% to $89.1 million compared to$84.0 million in the third quarter of 2024. Retail net sales for the third quarter increased 10.3% to $29.5 million compared to$26.8 million in the third quarter of 2024. Contract Manufacturing net sales for the third quarter increased 4.1% t ...