Exhibit 10.1 PSQ HOLDINGS, INC. EMPLOYMENT AGREEMENT THIS EMPLOYMENT AGREEMENT (the "Agreement") is made as of January 6, 2026 by and between PSQ Holdings, Inc., a Delaware corporation (the "Company"), and Michael Perkins (the "Executive") (together, the "Parties"). RECITALS WHEREAS, the Parties desire to enter into an agreement whereby the Executive will be employed by the Company on the terms contained in this Agreement; WHEREAS, the Executive has agreed to accept such employment with the Company effectiv ...