Exhibit 99 Rocky Brands, Inc. Announces First Quarter 2026 Results Net Sales Increased 9.1% to $124.4 Million Retail Segment Sales Increased 16.5% to $42.7 Million NELSONVILLE, Ohio, April 28, 2026 – Rocky Brands, Inc. (NASDAQ: RCKY) today announced financial results for its first quarter ended March 31, 2026. First Quarter 2026 Overview "The momentum we experienced in our business last year carried over into 2026, driving net sales growth of approximately 9% for the second consecutive quarter," said Jason ...