Targeted Pre-Launch Scientific Outreach Drives 40% Faster Treatment Adoption
Veeva(VEEV) Prnewswire·2024-07-25 21:03
PLEASANTON, Calif., July 25, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today revealed that targeted pre-launch scientific outreach maximizes medical affairs teams' impact on treatment adoption in the latest Veeva Pulse Field Trends Report. The analysis shows biopharmas investing in pre-launch scientific activities and prioritizing congresses gain 40% faster treatment adoption than those that invested less. Earlycareer experts are also more open to digital engagement and four times more likely to start ...