What is Implied Volatility? Given the way analysts feel about Pure Storage right now, this huge implied volatility could mean there's a trade developing. Oftentimes, options traders look for options with high levels of implied volatility to sell premium. This is a strategy many seasoned traders use because it captures decay. At expiration, the hope for these traders is that the underlying stock does not move as much as originally expected. Implied volatility shows how much movement the market is expecting i ...