Pinterest's Monetization Strategy Gains Traction: Analyst Predicts Solid Growth and Improved Ad Relevance
Pinterest(PINS) Benzinga·2024-07-30 00:25
Erickson's latest look at Pinterest ad load & traffic offers a mixed read into the print. Pinterest deserves a premium to the group, given that the company has historically under-monetized its platform, which new management is addressing. Erickson said it is growing and ramping margins more quickly relative to the overall space. The target is attributable to confidence in the 3p ad partnership ramping, higher ad load not negatively impacting engagement, and direct links and better relevance driving ROAS hig ...