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Why Celsius Stock Plummeted This Week

Down 67% from its highs in 2024, Celsius now has a valuation that's only slightly above the broader market's. Shares of Celsius (CELH -1.79%), the third-best-selling energy drink brand in the United States, have plummeted 16% in the past week as of 1:45 p.m. ET Thursday, according to data provided by S&P Global Market Intelligence. Presenting at the Barclays Global Consumer Conference on Wednesday, Celsius admitted that orders from PepsiCo (its largest distributor) would be down by 100millionto100 million to 120 mill ...