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Warner Bros. Discovery NBA Deal 'Best Case Scenario': Analyst Says Renewal Structure Could Boost Annual Profit
WBDWarner Bros. Discovery(WBD) Benzinga·2024-11-20 05:34

Analysts praised the agreement reached this week between Warner Bros. Discovery WBD rand the National Basketball Association (NBA) that will see an extension of the two company's partnership for 11 years.As part of the deal, TNT Sports will be licensed to other companies and Warner Bros. will get exclusive rights to NBA games in some international markets. The deal will also see ESPN, a unit of The Walt Disney Company DIS, partner with Warner Bros. to license the popular basketball studio show "Inside the N ...