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Mattel Partners With TOKYOPOP to Develop Manga-Style Graphic Novels
MATMattel(MAT) ZACKS·2025-01-10 23:26

Mattel, Inc. (MAT) , in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands.With the primary target audience of children between the ages of 8 and 12, the upcoming content will feature fresh artwork and original stories. This strategic move aims to bring the company’s renowned brands to new audiences with an innovative twist. Notably, the very first Western-style manga graphic novel series inspired by Hot Wheel ...