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Can AT&T Woo Back Customers With Bill Credits for Network Outages?
TAT&T(T) ZACKS·2025-01-11 05:00

AT&T Inc. (T) has reinforced its focus on the customer-centric business model by promising to pay bill credits for any network outage across its wireless and fiber networks for consumers and small businesses. The first-of-its-kind industry initiative, dubbed AT&T Guarantee, aims to maintain customer loyalty and win back trust after the carrier faced severe backlash for a nationwide wireless service outage last year.An independent investigation by the Federal Communications Commission found that the 12-hour ...