Key TakeawaysThe Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian Niccol said.Cafes will have 30% fewer menu options, as well as new seating options.Smaller and mid-size store formats will repackage this approach and help the chain double its U.S. footprint, the CEO said. Starbucks’ comeback effort includes some back-to-basics moves, but also some new twists. The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Nic ...