New brand platform focuses on sparking and sustaining outdoor adventure for active kids — fueled with delicious, quality ingredientsEMERYVILLE, Calif., Feb. 5, 2025 /PRNewswire/ -- Zbar today announced its new integrated marketing campaign, "Adventure Needs Fuel," to help energize busy young lives with quality ingredients like organic rolled oats. Perfectly sized for kids' little hands, Zbar's soft-baked energy snack bars and crispy Protein snack bars are designed to help power playtime adventures and provi ...