I rate Morningstar, Inc. (NASDAQ: MORN ) as Hold, for capital appreciation-focused investors who are looking for long-term buy-and-hold investments. However, I would recommend buying shares on a pullback, as the company has outperformed the S&P 500 Index (David A. Johnson is founder and principal of Endurance Capital Management, a New Jersey Limited Liability Company. As an investor entrepreneur, David invests in stocks, bonds, options, ETFs, REITs, real estate, closed end funds and alternative investment f ...