One of the key factors behind Lyft’s success in 2024 was its focus on enhancing driver satisfaction and improving service reliability.According to CEO David Risher, the company’s “customer obsession” drove this profitable growth. During the company’s fourth-quarter earnings call Tuesday (Feb. 11), Risher noted drivers collectively earned $9 billion in 2024, the highest in the company’s history, and saw its largest-ever number of driver hours in Q4. This focus on driver incentives has paid off, he added.“We ...