New Study Reveals Nearly 75% of Performance Marketers Are Experiencing Diminishing Returns on Social Media Ad Spend; Over 50% Expand Into Additional Channels Beyond Social
Taboola.com(TBLA) GlobeNewswire·2025-04-02 21:00NEW YORK, April 02, 2025 (GLOBE NEWSWIRE) -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new report based on a survey conducted with Qualtrics, a leading company in experience management working with nearly 20,000 organizations worldwide. Performance advertising on social media is rapidly growing—industry forecasts predict that social media ad spend will reach 273 billion in 2026. However, new research found t ...