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Taboola, Paramount Partner to Launch ‘Performance Multiplier’ for SMB CTV Advertising
Yahoo Finance· 2025-10-26 18:43
Taboola.com Ltd. (NASDAQ:TBLA) is one of the best NASDAQ stocks under $5 to buy now. On October 22, Taboola and Paramount Advertising announced a partnership to launch Performance Multiplier, which is a new Paramount-branded solution to extend and measure the impact of Connected TV/CTV advertising across the open web, specifically for small and medium-sized businesses/SMBs. The solution underscores the power of TV advertising to augment a brand’s digital performance, using Taboola’s extensive network and ...
Taboola CEO Adam Singolda on Paramount ad partnership, ad industry evolution and impact of AI
Youtube· 2025-10-23 20:09
Meanwhile, we're going to continue our conversation about Paramount Sky Dance. Our next guest has news of a deal with that company that could have some broad implications for the future of advertising and the entire advertising industry. Joining us right now is Tibula's founder and CEO, Adam Singola Zold.Good morning to you. Uh tell us about uh this this partnership with them and and what it means. >> So, good morning.Thanks for having me. I mean, you know, if you take a step back, and it was nice uh listen ...
Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers
Globenewswire· 2025-10-22 21:00
NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution will help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising.  “At Paramount, we are proving that television advertising amplifies marketing results everywhere," said Steve Ellis, Chie ...
Taboola to Announce Third Quarter 2025 Financial Results on November 5, 2025
Globenewswire· 2025-10-16 18:30
NEW YORK, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced that it will release third quarter 2025 financial results on Wednesday, November 5, 2025. Management will host a conference call and webcast to discuss financial results at 8:30 a.m. ET. What: Taboola Third Quarter 2025 Financial Results Conference Call When: Wednesday, November 5, 2025 at 8:30 a.m. ET Details: Taboola's senior management team will discuss t ...
India Today Group Becomes First in APAC to Launch Taboola’s DeeperDive Gen AI Answer Engine
Globenewswire· 2025-10-07 21:00
NEW YORK, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced that India Today Group is pioneering the use of DeeperDive, a Gen AI answer engine built for the open web connecting readers with content, within the APAC region. India Today Group is the first to partner with Taboola in APAC for DeeperDive, the industry-first AI answer engine that lives directly on publisher websites and leverages their own content to explore topics they care about. DeeperDive brings the power of Gen AI sear ...
Realize Drives Performance Outcomes for Advertisers Such as Homes.com, Tripadvisor, Philips Home Appliances, NerdWallet, Motley Fool; Select Advertisers Beat Performance Goals by More than 30%
Globenewswire· 2025-09-24 21:00
Taboola Bolsters Realize with New Generative AI Technology to Turn Static Images into Motion Ads, Driving 20% Increase in Conversion Rates for Select Advertisers Realize: An industry-first platform that specializes only in performance outcomes at scale beyond search and social. Realize is a technology platform that delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-base ...
USA TODAY Deploys Taboola's DeeperDive AI Answer Engine for All Audiences
Globenewswire· 2025-09-16 00:00
公司技术合作与产品部署 - Gannett旗下《今日美国》全面部署由Taboola开发的生成式AI问答引擎DeeperDive 覆盖月活用户超1.95亿[1] - 该技术为行业首创 基于《今日美国》及其网络多年积累的专有实时高质量新闻内容提供生成式AI对话功能[1] - 合作方Taboola计划在第四季度与多家大型品牌合作伙伴测试广告LLM体验[3] 用户规模与测试表现 - 《今日美国》数字平台月独立访客量达7300万(基于2024年12月Comscore数据)[6] - USA TODAY NETWORK平均月独立访客量约1.4亿 覆盖全美43州约220个地方市场[7] - DeeperDive测试版于6月启动 因表现超预期而扩大测试范围[3] 战略价值与商业模式创新 - 该技术将推动行业从页面浏览模式转向生成式AI对话模式 从点击量转向交易转化[3] - 预计通过提升用户参与度驱动广告CPM增长 开辟新收入渠道[2] - 下一阶段将嵌入智能代理 为用户提供基于兴趣的无缝购买机会[2] 行业竞争壁垒构建 - DeeperDive通过授权新闻内容应对未获许可使用内容的AI搜索引擎挑战[2] - 在需要信任决策的场景(如家庭旅行、财务决策、产品购买)中建立内容权威性[3] - Taboola广告平台每日触达6亿活跃用户 合作出版商包括NBC新闻、雅虎及三星小米等设备制造商[8]
USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for All Audiences
Globenewswire· 2025-09-16 00:00
文章核心观点 - Gannett旗下USA TODAY全面部署Taboola开发的生成式AI问答引擎DeeperDive 成为美国首家采用该技术的出版商 通过AI对话直接为超过1.95亿月独立访客提供基于权威新闻内容的实时回答[1][2] - 该技术通过分析用户搜索意图生成AI回答 并整合USA TODAY及其网络多年积累的专有高质量内容 旨在提升用户参与度并开辟新的广告变现渠道[2][3] - 合作双方认为这是传统媒体从页面浏览转向生成式AI对话的战略机遇 未来将测试广告集成和直接交易功能 实现从点击到交易的转化[2][3] 技术部署与规模 - DeeperDive已完成测试阶段并全面上线 覆盖USA TODAY全部1.95亿月独立访客[1] - 测试期间表现超预期 于2025年6月启动有限测试后逐步扩大用户范围[3] - 系统利用USA TODAY网络记者编辑创作的实时专有内容 确保回答的权威性和时效性[1] 商业模式创新 - 预计通过提高用户参与度驱动广告CPM增长 形成新的收入渠道[2] - 第四季度将与多家主要品牌合作伙伴测试LLM广告体验[3] - 下一阶段将嵌入代理功能 为高购买意向用户提供个性化直接购买机会[2] 市场定位与竞争优势 - 区别于未获内容授权的AI搜索引擎 DeeperDive基于获得正式许可的新闻内容构建回答[2] - USA TODAY网络月独立访客达1.4亿人 母公司Gannett在美国43个州拥有约220个本地市场媒体品牌[7] - Taboola广告平台每日触达6亿活跃用户 合作出版商包括NBC News、雅虎及三星小米等设备制造商[8] 公司背景数据 - USA TODAY数字平台月独立访客约7300万人(基于2024年12月Comscore数据)[6] - Gannett通过USA TODAY网络和英国子公司Newsquest运营 旗下数字营销品牌LocaliQ服务中小企业[5] - USA TODAY网络在发行量和数字受众规模方面居美国新闻媒体领先地位(不含新闻聚合器)[7]
Taboola to Participate at the B. Riley Consumer & TMT Conference
Globenewswire· 2025-09-09 04:30
公司近期活动 - 公司管理层将于2025年9月10日星期三在B Riley Consumer & TMT Conference上主持一对一会议 [1] 公司业务定位 - 公司是一家通过效果广告技术赋能企业增长的全球领导者 其技术超越搜索和社交 可大规模交付可衡量的结果 [2] 公司运营规模与合作伙伴 - 公司与数千家直接在其强大的广告平台Realize上投放广告的企业合作 [3] - 公司平台每日触达约6亿活跃用户 覆盖全球顶级出版商 [3] - 合作伙伴包括NBC News、Yahoo等出版商以及三星、小米等原始设备制造商 这些合作伙伴利用公司技术来增长受众和收入 [3] 平台技术优势 - Realize平台提供独特的数据、专业算法和无与伦比的规模 [3]
Taboola.com Ltd. (TBLA) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
Seeking Alpha· 2025-09-04 06:46
公司业务定位 - 公司是围墙花园外由人工智能驱动的最大效果广告技术平台 专注于为各类规模企业提供增长客户和销售的服务[1] - 公司年收入约20亿美元 其中扣除流量获取成本后保留收入约7亿美元[1] - 调整后息税折旧摊销前利润超过2亿美元 自由现金流转化率达60%-70%[1] 合作伙伴生态 - 与全球顶级出版商建立独家合作 包括雅虎 苹果新闻 微软 迪士尼 NBC和今日美国等知名媒体集团[2] - 作为出版商独家效果广告引擎 为合作伙伴提供内容变现解决方案[2] - 独家合作关系确保广告库存的可预测性和稳定性[2] 行业竞争格局 - 效果广告市场重要性日益提升 成为数字广告领域关键增长支柱[1] - 在谷歌和Meta主导的围墙花园生态外 公司是开放网络领域的主要替代选择[1] - 拥有超过十年的行业运营经验 建立差异化竞争优势[1]