Snapchat abandons plans for a simplified version of its app
As part of its Q1 2025 earnings release, Snap said it’s scrapping plans for a simplified version of its app. The news comes seven months after Snapchat began testing a redesigned version of the app without the Snap Map or Stories tabs. The new version consolidated the app’s navigation bar around three icons: chat, camera, and Snapchat’s TikTok competitor, Spotlight. Instead of continuing to test the simplified version, the social network is now going to begin experimenting with a “refined five-tab interfac ...