Starbucks is planning to roll out the new approach, called the Green Apron Service model, starting next month. The goal is to have it in about a third of its US locations by the end of its 2025 fiscal year. "We're finding that investments in labor rather than equipment are more effective" at getting customers their orders and growing sales, Niccol said. Starbucks' shares were trading nearly 7% lower after hours on Tuesday after the company outlined its plans to invest in employee hours. The company reported ...