El Pollo Loco Let's Get Loco El Pollo Loco unveils Let’s Get Loco tagline COSTA MESA, Calif., May 02, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation's leading fire-grilled chicken restaurant, is proud to announce a comprehensive brand refresh rolling out on May 15th. The brand will lean into its passion for Fire-Grilled Chicken and introduce a new look while continuing its legacy of serving convenient and quality food options to guests. El Pollo Loco has been transparent about its vision for a three ...