Workflow
Warner Bros. Discovery revives HBO Max branding in bid for more subscribers
WBDWarner Bros. Discovery(WBD) New York Post·2025-05-14 23:26

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago.The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand’s global reputation will drive subscriber growth as it expands internationally.The return to HBO Max also marks an “implicit promise” by the company to deliver unique and premium content, Warner Bros Discovery said on Wednesday. Known for its high-end programs, HBO is hom ...