Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots
Bombas founder David Heath is stepping down from his role as CEO as the socks and T-shirt company looks to expand beyond its direct-to-consumer roots.Bombas President Jason LaRose, a former Under Armour and Equinox executive, will take over as the company's next CEO effective Thursday. Heath said he realized it was necessary for a retail veteran to lead the company through its next phase of growth."We've reached a size and scale that is beyond my expertise. I didn't come from a big apparel company before … ...