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Amazon: Independent Sellers Gain Sales and Adopt GenAI-Powered Tools
AMZNAmazon(AMZN) PYMNTS.com·2025-05-20 18:00

Independent sellers now account for 60% of the sales in Amazon’s store, the company said Tuesday (May 20).In 2024, these Amazon Selling Partners averaged over $290,000 in annual sales and employed more than 2 million people, Amazon said in a Tuesday press release outlining findings from its latest annual Small Business Empowerment Report.Compared to the previous year, the annual sales figure was up 16%, while the employment number was up 11%, according to the release.More than 55,000 independent sellers gen ...