Key Takeaways NKE's digital strategy cuts promos to transform its online business to a premium, full-price channel. Digital sales fell 15% in Q3 FY25, with DTC sales down 10% amid fewer North America promo days. Despite near-term declines, digital is 40% of global revenues and central to NKE's growth vision.NIKE Inc. (NKE) remains a digital heavyweight, especially in key markets. It holds a top-three position in global online athleticwear sales, and its digital ecosystem reaches consumers in nearly 190 co ...