Axon 2 Drives AppLovin's Advertising Surge and Gaming Ecosystem
Key Takeaways APP's Axon 2 has quadrupled ad spend and driven a $10B run rate for gaming client advertising. Axon 2 revived mobile gaming growth post-IDFA and boosted MAX publisher expansion beyond in-app revenue. In Q1 2025, APP's revenues rose 40%, EBITDA jumped 83%, and net income soared 144% year over year.AppLovin Corporation (APP) has emerged as a dominant force in the mobile advertising ecosystem, thanks to the strong performance of its AI engine, Axon 2.Launched in the second quarter of 2023, Axon ...