Carnival's Marketing Engine Goes Full Throttle: Can it Boost Demand?
Key Takeaways CCL is leaning on high-impact marketing as fleet growth slows, with no new ships in 2026. Campaigns tied to major events drove media impressions and boosted net yields by 7.3%. CCL has over 80% of 2025 capacity booked and 2026 booking volumes at record levels.Carnival Corporation & plc (CCL) is making an aggressive pivot toward high-impact marketing to drive bookings amid minimal capacity growth. With no new ship deliveries in 2026 and only three scheduled over the next four years, the cruis ...