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Snapchat rolls out a new $8.99 Lens+ subscription tier
SNAPSnap(SNAP) TechCrunch·2025-06-12 01:54

Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs 8.99permonthand,asitsnamesuggests,iscenteredaroundgivingusersaccesstoexclusiveLensesandARexperiences.Inadditiontogivingusersaccesstotheperksunlockedwiththestandard8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.In addition to giving users access to the perks unlocked with the standard 3.99 per month Snapchat+ tier, Lens+ gives users the ability to use hundreds of Lenses that let you “play, create, and share Snaps” with others, the company says. “We’re starting with Lenses built by Snapchat an ...