Key Takeaways NIKE views China as a cornerstone of its overall global growth strategy. The company sees China as a 'mono-brand market' requiring time to execute its Win Now plan. Well-coordinated strategies in China may give NKE a competitive edge in its Asia business.NIKE, Inc. (NKE) boasts a solid presence in China, which forms a cornerstone in its global growth strategy. The company has strategically invested in China to reinforce its consumer engagement and gain competitive leverage. NIKE’s China busi ...